"I started working for AMPC in 2008. Previously I was employed by various companies involved in the development, production and sale of medical equipment and/or software. At one stage, for instance, I was responsible for marketing oncological radiation equipment in the African and Asian markets. In the US and Europe I was involved in the market introduction of revolutionary technologies that made immediate digital visualisation and distribution of X-rays possible. As a result, I not only developed an extensive worldwide network, but also gained substantial know-how about medical equipment, (workflow) processes in hospitals and the medical world in general. That network and this expertise are now proving to be very useful in my work at AMPC.  

 

A structural approach to projects, that is what AMPC stands for. Every day I notice that scientific thinking helps to solve problems. At AMPC we have the scientific background that allows us to do that. It helps us to thoroughly analyse a situation and then use these insights to the fullest.  

 

Structurally improving healthcare in a country is challenging, but this does not mean that I am an idealist. I am especially interested in the commercial side of our projects: discovering new opportunities and possibilities, strategically using the market information that you have gained in a country, developing new distribution networks and developing our own strategy based on what we see around us. My access to a large worldwide network facilitates and enhances the opportunities that come to us. At the same time we are of course dealing with different people and cultures. A fascinating combination.  

 

Marketing facilities, creating a certain awareness, is something I also find interesting. You are confronted with cultural differences; in another country things do not necessarily work the same way as they do at home. For instance, people with health problems tend to ask their families for help rather than a family doctor. So you could start a clinic somewhere offering expensive methods for treating cancer and inform family doctors about this, but if the family doesn’t know that the clinic exists, then patients still cannot use that equipment. At AMPC we also take these kinds of aspects into account, which ensures the success of our projects.  

 

What also makes us unique in our sector is the fact that we are truly independent. We sell advice, not equipment. This means that we have more control over what we do and how we operate. We have our projects evaluated extensively for good reason.”